Instagram is now the number 1 social media across the Internet worldwide! With over 500 million users, and 70 million photos per day being shared, there is no question whether or not Instagram is here to stay. And with Instagram just recently launching a self-serve advertising platform, there are even more possibilities for you and your business.
Why should you get an Instagram?
People spend a lot of time on Instagram – which means that you have more time and a better chance of getting yourself in front of your audience. Now is that something you just ignore?
Instagram drives sales – Instagram has a higher conversion rate for sales then platforms like Polyvore and Pinterest. Visitors often go on to purchase items after visiting Instagram accounts and on average spend $65.00. Since Instagram is such a visual platform, it cuts through the clutter and lets your products speak for themselves.
Visual content dominates – People like visual content. How many times have you scrolled past a million posts on your feeds and stopped at a photo or video? Visual content is said to be one of the most important components when it comes to marketing for business and optimization.
The audience on Instagram is always engaged – Followers are more likely to engage and share content. Top brands are seeing a 4.21% engagement rate on the platform, which has coined it to be the king of engagement in terms of social media.
Allows you to be creative – It allows you to tell stories, get creative, and create a visual identity for your brand in a more real-time, fun way. Run contests, engage with your fans, and be consistent. Instagram is a fun platform, so don’t be afraid to experiment, and show your brands personality.
Can leverage user-generated content – Especially if you are selling a product, your customers can be your key to success on Instagram. Encourage them to share their photos of your product, or seek out those that already are, and repurpose that content. Customers love to see brands interact and acknowledge them, so this is a win-win for the both of you.
Take customers behind-the-scenes – Instagram allows you to get creative with bringing your customers to a side of your brand that they may never see. Give them sneak peeks of new products or menu items; show them what it’s like to work at your company, or what goes into making their favorite products. Even if you are sitting in an office or warehouse all day, there is still tons of content you can create; you just need to be creative.
Perfect Instagram will have the following:
- You should be engaged with your followers, competitors, and random people.
- Know what the best hashtags are for your brand.
- Have a theme going, and posting brand content.
- Stay relevant, and on the topic.
- Constant posting during the right times each day.
- React to the latest trends.
- Have a super-engaged community, publicly, and through messenger.
- Reward your followers.
- Your bio should be optimized.
Another great thing about Instagram is you can make extra money!
How can I make extra money by Instagram?
You can become a micro-influencer so that companies will sponsor you to post about them or even give you a discount code so you can make extra money. If you are a business, you can get the opportunity to find micro-influencers to advertise your product, and other companies could possibly as you to team up with them on a project!
Want to get paid for posts on Instagram? Check out my list of companies you can apply too!
Do not ever pay for bots or follows. You should want all of your followers to be REAL and ORGANIC! I will say, every Instagram has at least some fake followers. But the goal is to be connected to as many real people as possible. Fake likes and follows will not get you sales, so don’t bother paying for those sites. I will encourage you to pay for a social media manager like myself, because I will spend a certain amount of time on your account every single day, doing all the tasks above.
Most people schedule their posts in a month advance. Most of the programs you are able to put all the pictures out, organize them in order so you know the theme and pattern will look good. Some of the programs automatically post for you, or they will notify you and you have to post it.
- Sprout Social
+ there are more out there!
I highly suggest you learn how to use hashtags. They are a HUGE part of how you connect with people, and who sees your content. Make sure you are always using 30 hashtags with every post. You want to use the hashtags that go with your brand. My advice, make 3 sets of 30 hashtags that go with your brand and rotate those out with your pictures you post daily. I personally have my own tactic on how to find the right hashtags, and to keep track of them. Everyone does this differently.
I know this is a lot of information to take in. I bet you keep checking your Instagram to see if my guidelines up with your page. If you are interested, I would love for you to get an Instagram Audit done by me, and I will give you 3 sets of 30 hashtags for FREE!
I will check out you 3 sets of 30 hashtags specifically for your niche for FREE for you to rotate and use!
The 90 hashtags that I put together for you will be specifically for you in your niche to have you rank high on Instagram. When you rank high you will get more followers!
Allow me to give you my solid professional advice on what you need to do to fix your page! That’s if there is anything to fix. 😉
I also am only running this special for a little bit just so I can get some reviews for my Fiverr account.
So take advantage of this deal!
Want to learn more about IGTV? Read this blog post! (coming soon)
Oh & before you go!
Make sure you follow me on Instagram! I am super engaged with my audience, and I have CASH GIVEAWAYS!
Here are some Instagrams I manage:
My personal page
Want to hire me as your social media manager, and help you market your company? Check out my prices here!
This post may or may not contain affiliate links. If you choose to purchase any of the products I have recommended, I may or may not receive a small commission at no cost to you. For more information, please see my disclosures.