Whether you blog for fun or money, there’s nothing worse than pouring your time and energy into a post and it not getting the attention you think it deserves. However, it’s important to remember that every blogger has experienced readership troubles at some point, even the huge ones that all other bloggers look up to. Despite how it may seem, blogs don’t grow overnight, and on the journey to success, there are going to be bumps along the way. Rather than pack it all in and move onto something else, try to find out what’s wrong and fix it. Here are four possible issues.
Content Is Published Inconsistently
Imagine you have a friend who promised they’d meet up with you and then canceled last minute with no explanation. If they did that two or three times, you’d eventually stop calling, right? Well, the same goes for blogging. If you promise your readers that you’re going to publish content and then don’t, they’ll eventually move on and find a blog that posts regularly. Because of this, it’s important that you create a blog schedule and try to stick to it as much as possible.
Smaller Devices Can’t See
Just like you, your readers are busy people, so it should be no surprise to you that most will read your latest posts while they’re out and about. Of course, this means that they’ll be doing so on their smartphone, so it’s vital that your site is optimized for smaller devices. If you don’t know how to do this, then you might want to take an html and css training class. You should also ensure that your site loads quickly, or readers will get frustrated and leave.
Posts Are Poorly Written
Your content should have personality and might even be written in an informal style, but that doesn’t mean that they should be written poorly. Jumbled points, lack of paragraphs, and grammatical, spelling, and punctuation errors will all make your posts harder to read, to the point where many readers will simply close the browser. It’s crucial that you use a spell checker and proofread your posts before publishing. You should also have someone else look over it for you.
Promoting Isn’t A Priority
If you want your posts to be read, then your job as a blogger isn’t done the second you press the publish button. You also need to do what you can to promote your content and get it seen by a wider readership. This means sharing the link to your posts on all of your social media channels. You can also send the link to your email subscribers. It’s also important that you read and respond to all of your comments and feedback.
It takes a long time to build your readership, and whether you like it or not, it isn’t going to happen overnight. Because of this, it’s important that you remain dedicated and continue to do what you can to improve your blog. It won’t always be easy, but it will be worth it in the end.
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